Branding and Logo Design
Client: Superior Tech, Inc.
Skills: Graphic Design, Logo Design, Marketing, Branding
Superior Tech wanted to sell there equipment through their own brand channel direct-to-consumer via an online marketplace. Because of their tie-up with John Deere regarding their licensed equipment, they couldn’t sell it under their current name of Superior Tech. They tasked me with the job of creating a new brand identity that would sell their farm equipment direct to residential and agricultural consumers.
I came up with the name TerraKing and the tagline “Rule your domain.” as well as the subsequent logo above.